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eye on > Making a Distinct First Impression 

by Teresa Wheeler

Oxford Properties isn’t your average multi-family residential developer. For one thing, the company typically develops, builds and manages its own communities. In addition, the materials, workmanship and attention to detail invested in an Oxford community are significantly above par for the industry. The Company’s developers needed a way to effectively and consistently communicate these messages to landowners, residents and leaders about new projects being planned for their area.

Given the possibility that stakeholders in areas surrounding a proposed development may be accustomed to aesthetically average buildings or developers who don’t maintain a stake in the community, it was important that Oxford clearly differentiate itself from others in the industry. They approached see see eye for help creating a brochure that would accomplish that objective, serving as a leave-behind for developers as they met with landowners, residents and leaders.

The see see eye team worked with Oxford to develop content for the brochure that informed readers about this one-of-a-kind company, setting its people and products apart from the typical multi-family pack. see see eye wrote copy for, as well as designed and produced, the 9" by 12" brochure.

The inside back cover of the brochure serves as a folder, with a pocket to hold informational sheets about specific projects and cutouts for a developer’s business card. The combination makes for a customizable communications package that leaves a good impression on recipients.

see see eye develops creative and effective communications for clients ranging from Fortune 500 companies to non-profit organizations.

Want to make a great first impression with your next brochure or other graphic communications project? Contact Lawson Cox to find out how see see eye can help.

Award-winning graphic design and communications firm see see eye discovers good ideas for public companies and public causes. Since 1992, we have produced distinctive communications that help Fortune 1000 companies and nonprofit organizations build stakeholder confidence, including annual reports, Web sites, identity and brochures. see see eye is certified as a Women’s Business Enterprise. Additional information can be found at the company's Web site, www.seeseeeye.com.