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eye on > Graphics That Help Mobilize Volunteers 

by Terry Davis, President, see see eye

If one takes a look around her or his own community, it isn’t hard to see need – the need to feed those who are hungry and homeless, to provide shelter for families that isn’t drafty and falling apart, to create a playground for children that’s both safe and joyful, or to simply sit and listen to someone who is lonely. In that same community, it probably also isn’t hard to find caring people who have a genuine interest in helping others and want to offer their time and talents to help transform lives.

What can be difficult is connecting the two – the needs of the community and the people in the community who can make a difference.

The early founders of Hands On Atlanta recognized this dilemma and created this nonprofit organization to bring together people who had needs – the need to receive help and the need to give that help. Today, Hands On Atlanta finds flexible volunteer opportunities for individuals, families and corporate and community groups at more than 400 service organizations and schools. Now 47,000 strong, Hands On Atlanta volunteers are at work every day of the year building community and meeting critical needs in schools, parks, senior homes, food banks, pet shelters, low-income neighborhoods and more. 

Calling on Volunteers for a Flagship Event
Each October since its inception, Hands On Atlanta has hosted a one-day event to honor its year-round volunteers as well as to focus the city of Atlanta on a day of service. Called “Hands On Atlanta Day,” this event is designed to attract thousands of volunteer groups and individuals to devote just four hours of their time to work on community assistance projects throughout the metropolitan Atlanta area. Afterwards, a volunteer appreciation program is held to celebrate the hearts and efforts of all those who have partnered with Hands On Atlanta over the past year. 

For the last three years, see see eye has helped Hands On Atlanta with its call for volunteers by designing and producing Hands On Atlanta Day promotions, including posters, postcards, t-shirt designs and a special informational Web site. This year’s message, “Do Something Good,” is a reminder that making a difference in the quality of someone’s life always means making a difference in the quality of the giver’s life, too.

Terry Davis, president and founder of see see eye, is an international award-winning communications professional who has developed and executed numerous communication programs for Fortune 500 firms and other companies. see see eye clients have included BellSouth Corporation, Delta Air Lines, Goodrich Corporation, IBM, Neenah Paper, Ryder System, The Coca-Cola Company, UPS and other companies. Terry has spoken frequently on the subject of communications to various organizations, including the Public Relations Society of America, the National Investor Relations Institute, the American Institute of Graphic Arts/Atlanta and Georgia State University.

see see eye works with a range of clients – from Fortune 500 companies to non-profit organizations – to develop creative and effective communications that speak to important stakeholder audiences like volunteers, customers, employees, investors and communities. Contact Lawson Cox to find out how we can help your organization.

Award-winning graphic design and communications firm see see eye discovers good ideas for public companies and public causes. Since 1992, we have produced distinctive communications that help Fortune 1000 companies and nonprofit organizations build stakeholder confidence, including annual reports, Web sites, identity and brochures. see see eye is certified as a Women’s Business Enterprise. Additional information can be found at the company's Web site, www.seeseeeye.com.