Volume 3, Number 2

CASE STUDY: Georgia Daily Digest News and Information Web Site

One of the biggest challenges of a daily news Web site is managing the frequent content updates. So when Fitzpatrick & Lewis, an Atlanta-based public relations firm was developing its Georgia Daily Digest news and information site, it needed more than just an attractive design. It needed a way for their staff to focus its energy on monitoring the latest news, not on handling complicated coding to make edits or create new Web pages.

see see eye provided a turnkey solution: strategic design and a content management system that lets Fitzpatrick & Lewis's nontechnical personnel easily make site updates many times a day.

Our Solution

Our team met with Fitzpatrick & Lewis to understand their business objectives, the audience for the Georgia Daily Digest site and the image they sought to project. We then developed design options that conveyed the site's focus on Georgia news, government, politics, culture and lifestyle.

Once a design was selected and refined, our Web development team built the site using see see eye's private-label Site Manager^SM content management system. This tool lets the Georgia Daily Digest staff create or modify news items, as well as manage its banner ads and classified ad listings.

Site Manager also has a robust search function, which allows users to search the Georgia Daily Digest article database by date, key words, publication names, authors and more. In addition, Site Manager is powerful enough to handle a large volume of articles over time, meaning it can meet the needs of the Georgia Daily Digest for years to come.

Site Manager^SM by see see eye is a Web site content management system that allows you to update your site using any Web browser, from anywhere in the world. Whether you need to add new content, remove pages, upload images or change formatting, Site Manager lets you do it quickly and easily, minimizing the chance of mistakes.

With Site Manager, no special HTML skills are needed. Anyone who can use a Web browser and word-processing software will be comfortable working with Site Manager. With the built-in user administration system, you'll have the flexibility to allow others to perform site updates, as well as the option to review changes before they are published to the Web.

To learn more about Site Manager or see see eye's full range of Web site capabilities, contact Lawson Cox.

About Us

see see eye is an award-winning graphic design firm that helps Fortune 1000 companies and other organizations build stakeholder confidence. The firm uses strategic creative design and effective message development to produce annual reports, branded collateral programs, Web sites and other communications targeted to investors, customers, employees and community members. Additional information can be found at the company's Web site, www.seeseeeye.com.